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What Are the Ways to Improve Mobile UX – 3 Do’s & Don’ts of UX Design

dos and donts UX design
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What Are the Ways to Improve Mobile UX – 3 Do’s & Don’ts of UX Design

User experience is the key to success of most companies. With Google focusing on the UX and mobile-first approach, companies have no other options than improving their user experiences of mobile applications. The prime challenge for mobile app development companies is to identify and adapt to the latest trends to impress users for delivering better service. 

Being a mobile app designer is always not simple. It is not always possible to do everything, which is expected out of you. The clients and stakeholders may sometimes misunderstand the whole process. 

The UX industry places an enormous emphasis on usability. User stories, site maps, wireframes, and usability testing get all the limelight—while visual design fades into obscurity. But in my experience, aesthetics plays an important part in almost every user’s experience of a product. Sometimes you will make mistakes but it is ok to fail and persevere.

How important is user experience in design?

Simply put, UX is critical for any business to satisfy the users’ intent and needs. A great UX design creates the positive experience that keeps users glued to a product or brand. Also, a well-designed user experience allows your business to leverage customer journeys on the website that results in business success.

What are the benefits of User Experience design?

  • Customer acquisition
  • Customer retention
  • Increased Productivity
  • Reduces Development Time 

With all these in view, today let’s discuss some of the don’ts and do’s in UX design. It is extremely important to create a UX-rich application that floors any users. 

Let’s discuss the 3 don’ts in the section below. 

  1. Don’t design for yourself – partner with an expert mobile app development company

It is the toughest thing to do in UX designing. Yes, everybody is guilty of this ‘genius mentality” at some point of designing. When you have worked in the creative industry for quite a long time, you tend to form strong opinions on designing, and always try to filter facts through your own experience.

An expert UX designer will surely have the mind to put the need of the client before his passion for design. It is tough to detach your wants from what your customer needs for the design. Wherever you go through this mode, remind yourself that your responsibility is towards your users’ needs and not to satisfy your ego. Taking a helping hand is never a bad idea and it would free up your designers to focus more on business improvements rather than working for UX improvements. 

SEE ALSO: How to Use Predictive Analytics for Mobile App Development
  1. Don’t confuse UX with UI – understanding this difference is of paramount importance

Mistaking on the difference between UX and UI is a very common mistake in today’s creative industry. And the similarity between the abbreviations adds to the confusion. And of course, UI and UX are inter-related. UI is concerned about how the user interacts with design. Wherever you go through this mode, remind yourself that your responsibility is. The basic difference between UI and UX is, the former is about the navigation inside the app, or buttons to press for navigating to the next interface, and latter the overall feel the user gets while using the app.

  1. Don’t have complicated signup – make is simple, easy and seamless

Another important “don’t” with regards to user experience is, to have complicated signup. A user’s first interaction is during the signing up process, and if that process is a complicated one, it would greatly affect the overall user experience. Try not to ask too many details from the customer, or better have the sign-up through Facebook or Twitter or any other social networking platform.

Here are some dos for designing your first ever mobile application. 
  1. Understand the User – stand in the shoes of customers

The most important of these three factors is the usability of the app. Ensure that your app scores in this area – i.e. understanding your users. Perform a thorough market research of all the competitor apps. Find out what are all the other sites your target audience engages with, and then try to mimic or improve on the flow and user experience of yours to grab the users’ eyeballs.

  1. Keep it clean & simple – help users explore app without any discomfort

Nowadays, minimalism and flat designs are trends. They can be seen widespread in most of the designs. This is because they take away anything and everything that hinders users to engage with content. Like we recommended in Web Design for the Human eye, adopt a content-first design philosophy, which helps the users understand the app and its features. Users feel much delighted when their purpose is met in a simple procedure.

  1. Focus on navigation – ensure users are able to switch between pages smoothly

When you plan for navigation in your app, have the mobile-first philosophy in mind. Make sure that there are enough padding spaces around the clickable areas. And make sure that they don’t encroach in surrounding fields. These are some basic UX designing tips you might follow to make sure that your users enjoy while using your product.

Conclusion

A best way to avoid UX design challenges is by partnering with a leading mobile app development company. Specialized app development companies employ professional UX designers that will help your company with a UX-rich application.