Tag: Technology

Chat Bot in Financial Services

Digital Transformation

Chatbots for FinTech App – How Chatbots and Mobile Apps Play Together

February 4, 2021

While a lot has been debated on whether chatbots will replace mobile apps in the future, the scenario is yet to take over as people’s love towards mobile apps hasn’t perished. The best way now is to make mobile apps play together with chatbots to …

vr in automotive industry

How VR is changing Marketing, Customer Experience and Safety in automotive industry

October 6, 2020

You have launched your mobile app; with bated breath closely tracking the number of downloads/installations. With the crossing of each milestone number, the excitement increases. After all, the more your product is lapped up, the indicator it is that you have hit the sweetspot. And we all know that strong metrics are fundamental to building strong products. But, which metrics tell you the real story? How do you actually know that your customers are getting tangible value out of your product? While the complete story depends on multiple factors, including metrics, reviews & feedback, shares, revenues and even market buzz, user engagement is a good indicator that users are realizing value out of your product. And if users are realizing value, they are more likely to stay, refer and bring revenues… and help you grow. There are many ways in which user engagement can be measured. The choice of metrics depends on a number of factors, including the type of product, the audience being targeted, the age of the product, and many more. You can read more in our blog on “A simple guide to app analytics.” Let’s look at a logical structure of metrics for measuring user engagement.

Product Engineering

How to know whether your users are realizing value from your product?

September 30, 2020

dos and donts UX design

What Are the Ways to Improve Mobile UX – 3 Do’s & Don’ts of UX Design

Nandhakumar Sundararaj

September 27, 2020

Should my app be responsive web app or native or cross platform app

Native, Web or Cross-Platform Apps – What to Choose?

September 15, 2020

on demand food delivery app development

Product Engineering

A practical guide to On-Demand Food Delivery App development?

September 1, 2020