Ecommerce Website Redesign

A comprehensive ecommerce website redesign for a global tools & industrial supplies retailer. We rebuilt the platform on Magento to enable multi-region pricing, localized checkout flows, scalable catalog management, and fast page loads for improved conversions and customer trust.

Client

Brothers Gas

Platform

Web

Industry

Retail

Technology

Magento, PHP, MySQL

50%

Improved Product Visibility

70%

Improved Web Traffic

60%

Increase in Customer Engagement

2X

Increase in Sales

About

Our client is a one-stop solution platform based in Dubai – UAE supplying all the Installation related equipment for LPG, Cryogenic, Medical, HVAC , Oil & Gas and MEP tools, equipment, hardware, pipes & fittings, fasteners, and many other Industrial Products & Services.

The client stocks & sells more than 100+ brands & its growing, out of that we represent more than 40+ brands on Exclusive basis from across the world backed by manufacturer’s warranties, large inventory to cut down the lead time for faster delivery with inhouse distribution network & our tie-up with international courier and logistics companies allowing us to ship the goods across the globe.

They engaged us for an ecommerce website redesign to modernize their online presence, support regional pricing and fulfillment, and deliver a unified, high-performance shopping experience across markets.

Business Challenges

The client had a WordPress website for promoting their products to customers. The ecommerce website didn’t allow for a lot of customization and adding their huge set of products was complicated, and also slowed down the website performance. This impacted the client’s sales cycle and customer experience badly. The client was interested in hiring a well-established ecommerce web application development company in India for Magento website development from WordPress platform. The aim is to manage the products on the website seamlessly while improving customer experience.

The Approach

The ecommerce website redesign needed to solve several pressing business and technical challenges:

Multi-Region Complexity: Different currencies, tax rules, pricing, and fulfillment for each market — the site must detect or allow region selection and present accurate prices and shipping.
Extensive Product Catalog: Thousands of SKUs with multi-variant products and region-specific availability required a robust catalog model and inventory syncing.
Performance & Scalability: The previous site struggled during promotions and peak traffic — the redesign needed caching, CDNs, and optimizations to guarantee fast load times.
Consistent UX with Localization: Maintain brand and workflow consistency while supporting localized language, images, and legal content across regions.
Reliability & Maintenance: Admin workflows for easy product updates, secure regional payment gateways, and clear shipping/returns for each market.

Solution

For the ecommerce website redesign we implemented a full-stack solution built on Magento with modular architecture and region-aware services:

Platform & Architecture: Rebuilt the storefront and backend on Magento to leverage multi-store capabilities, modular product models, and extensible APIs.
Multi-Region Pricing Engine: Implemented automatic region detection (with manual override) and a pricing/tax/shipping rules engine to show correct currency, taxes, and shipping options per visitor.
Catalog & Inventory Management: Designed categorical taxonomy and variant handling for thousands of SKUs, added region-level availability controls and synchronized inventory feeds.
Performance Optimization: Deployed CDN, aggressive caching, image optimization, lazy loading and performance budgets to meet fast page load targets.
Localized UX: Created a consistent global design system with localized content slots (language, imagery, policies) and regionally tailored checkout flows.
Payments & Logistics Integration: Integrated preferred, secure payment gateways per region and hooked regional shipping providers and returns workflows into the checkout experience.

Our Approach

Discovery & Strategy

Conduct in-depth analysis and identified key inefficiencies.

Tech Implementation

Integrated AI-powered tools to steer development activities.

Deployment & Support

Launched the solution and provided continuous support.

Our Steps

Discovery

Discovery and requirements gathering for the ecommerce website redesign: map regions, currencies, tax rules, fulfillment constraints, and a full audit of the product catalog and traffic patterns.

Design & Architecture

Design system, multi-region site architecture, and catalog model for the ecommerce website redesign. Wireframes and regional UX flows were validated, and the Magento multi-store architecture finalized.

Build, Test & Launch

Implementation, performance tuning, payment and shipping integrations, QA across locales, and phased launch for the ecommerce website redesign with post-launch monitoring and iterative improvements.

Outcome

The ecommerce website redesign produced operational and commercial benefits that prepared the business to expand:

Enhanced market reach with localized catalog and pricing, enabling launches into new geographies.
Improved conversion and checkout completion due to correct regional pricing, trusted payment options, and faster page loads.
Reduced operational overhead with centralized admin and improved catalog workflows for adding SKUs and regions.
Better customer experience via consistent UX, localized content, and transparent shipping/pricing information.
Scalable foundation ready for future regions, promotional traffic spikes, and feature extensions.

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