Field Force Automation

Multi-platform field sales app for sales teams and management to manage the entire sales process on-the-go.

Client

Roca

Platform

Web and Mobile

Industry

Manufacturing

Technology

Angular, React Native, Node JS, Azure

Jayasankar S

Head Information Technology

The experience of working with hakuna matata has been excellent. Your team was responsive, and ably managed the project scope and our requirements & expectations.

80%

Improved Sales

70%

Improved Efficiency

100%

Better Tracking

50%

Reduced Cost

About

Parryware, India’s leading bathroom solutions brand, has a legacy rooted in EID Parry and global expertise through its partnership with Spain’s Roca Corporation. As a subsidiary of the Roca Group, Parryware continues to innovate and serve customers across India with its extensive dealer and distributor network.

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Business Challenges

Despite being a market leader, Parryware faced operational hurdles in managing its large and widely dispersed sales force:

Manual reporting by field executives led to delays, inaccuracies, and lack of transparency.
Managers struggled with limited visibility into sales activities, closures, and customer interactions.
Field executives lacked a unified tool to manage their tasks, customer visits, and product orders.
Absence of real-time data made decision-making reactive instead of proactive.

Solution

After carefully analyzing Parryware’s requirements, our team developed Happisales, a secure, simple, and intuitive field force automation platform consisting of:

Android Tablet App: Designed for field executives to digitize their daily workflows, including customer visits, order booking, collections, and activity reporting.
Web Application: Built for senior managers to track sales activities, monitor closures, and evaluate team performance in real time.
Key Features:
- Real-time Punch-In/Punch-Out with geo-tagging.
- Offline functionality with auto-sync for uninterrupted field operations.
- Seamless integration with Parryware’s internal systems for a unified workflow.
- A personal digital assistant experience that centralizes all critical sales functions.

Our Approach

Discovery & Strategy

Conduct in-depth analysis and identified key inefficiencies.

Tech Implementation

Integrated AI-powered tools to steer development activities.

Deployment & Support

Launched the solution and provided continuous support.

Our Steps

Sales Automation

Manual reporting and paper-based workflows were replaced with a mobile-first application, enabling field executives to capture and sync data instantly.

Real-Time Tracking

Managers accessed live dashboards to monitor team activities, sales progress, and customer interactions, driving accountability.

Offline Support

Seamless integration with internal systems provided a single source of truth, empowering data-driven decisions and better planning.

Outcome

The implementation of Happisales transformed Parryware’s field operations:

Improved productivity: Sales executives reduced manual work and focused more on customer engagement.
Enhanced visibility: Managers gained real-time insights into sales activities and team performance.
Higher sales closures: Faster reporting and order tracking shortened the sales cycle.
Data-driven decision-making: Access to centralized sales data empowered managers to strategize better.
Stronger coordination: A single platform aligned field teams and management, ensuring accountability and efficiency.

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