Manufacturing Sales Enablement

This case study demonstrates the power of our manufacturing sales enablement solution in addressing complex challenges for manufacturers with diverse product portfolios. By combining cutting-edge technology with a user-centric approach, we delivered a tool that: Empowered sales teams to work smarter, not harder, with streamlined processes. Discover how our manufacturing sales enablement solutions can transform your sales process.

Client

Saint-Gobain

Platform

Android

Industry

Manufacturing

Technology

Android, .NET Core, MySQL

90%

Improved User Experience

99%

Improved Sales Efficiency

95%

Greater Data Visualisation

Faster

Product Comparisons

About

Saint-Gobain, a global leader in the habitat and construction market, designs, manufactures, and distributes innovative building materials, including self-cleaning windows, photovoltaic glass, smart insulation, and water supply systems. Their Glass Business unit excels in delivering energy-efficient and aesthetically pleasing commercial glazing solutions for modern architecture. However, Saint-Gobain’s Sales & Marketing teams struggled with the time-intensive task of creating detailed product presentations, prompting the need for a robust manufacturing sales enablement solution to enhance their workflow.

Business Challenges

Saint-Gobain’s diverse product range, featuring numerous categories and variations, required sales teams to develop high-quality presentations with specifications, high-resolution images, and comparative analyses. This process posed several challenges:

Time-Consuming Preparation: Crafting presentations for Saint-Gobain’s extensive product lineup diverted focus from strategic sales efforts.
Performance Issues: High-quality images strained the desktop application’s performance, impacting efficiency.
Data Integration Needs: Lack of structured data complicated third-party software integration for Saint-Gobain’s product specifications.
Security Concerns: Saint-Gobain preferred a desktop-based solution to avoid cloud storage risks.
Quality Standards: Presentations needed to uphold Saint-Gobain’s premium brand image despite using templates.

The company sought a manufacturing sales enablement tool to simplify presentation creation while meeting their stringent quality and security requirements.

Solution

Our manufacturing sales enablement solution for Saint-Gobain featured a lightweight, Android-compatible desktop application designed to streamline presentation creation. Key elements included:

Flexible Templates: Sales teams could select images and text, configure layouts, and adjust details to suit Saint-Gobain’s client needs in real time.
Optimized Performance: The application efficiently managed high-resolution images, ensuring smooth operation for Saint-Gobain’s sales process.
Third-Party Integration: Automated connections with external systems reduced manual entry of Saint-Gobain’s product data.
User-Centric Design: The intuitive interface enabled Saint-Gobain’s salesforce to create professional presentations quickly, enhancing focus on client engagement.

This tailored manufacturing sales enablement solution addressed Saint-Gobain’s security preferences with a desktop-based approach, delivering a high-performance tool.

Our Approach

Discovery & Strategy

Conduct in-depth analysis and identified key inefficiencies.

Tech Implementation

Integrated AI-powered tools to steer development activities.

Deployment & Support

Launched the solution and provided continuous support.

Our Steps

Centralized Data Storage

All product images and specifications are stored in a secure local database. Sales teams can quickly retrieve product information without searching multiple systems, enhancing the efficiency of manufacturing sales enablement workflows.

Integration with External Systems

The application connects to external enterprise systems to fetch up-to-date product properties and commercial glazing solutions data, ensuring all information is accurate and current for effective manufacturing sales enablement.

Sales-Ready Presentation

Users can instantly generate visually appealing, client-ready presentations, highlighting product features and energy-efficient options for modern buildings, streamlining the manufacturing sales enablement process.

Outcome

The manufacturing sales enablement solution delivered significant benefits for Saint-Gobain:

Time Efficiency: Presentation creation time dropped by 60%, allowing Saint-Gobain’s sales teams to prioritize client pitches.
Productivity Boost: Sales efficiency improved by 40%, enabling more client interactions for Saint-Gobain’s team.
Increased Sales: Deal closures rose by 25% as Saint-Gobain’s salesforce focused on relationship-building.
Consistent Quality: The solution maintained Saint-Gobain’s brand standards with professional, template-based presentations.
Accurate Data: Third-party integrations reduced data entry errors by 80%, ensuring precision for Saint-Gobain’s product details.

This outcome underscores the impact of our manufacturing sales enablement solution in driving Saint-Gobain’s sales success.

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