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Media Management
About
Dinamalar is the third-largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut-throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news,’ it was not
From Me too to Me First
Dinamalar is the third-largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut-throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news,’ it was not enough.
Business Challenges
Dinamalar is the third-largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut-throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news,’ it was not
From Me too to Me First
Dinamalar is the third-largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut-throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news,’ it was not enough.
Solution
Mobile phones deal with photos of much smaller sizes compared to DSLR cameras. How to compress the photos as you would sync from the camera to phone without losing clarity? How to convert the raw files into the print-ready format, quickly? How can the app run in the background while images are being uploaded without affecting the performance of other apps? These were just some of the challenges we faced. We literally took a deep dive into technology to solve the puzzle. We sourced libraries for cameras and libraries for image conversion. We built the SDK for the camera’s integration with the mobile. We rode on Amazon S3 for cloud storage. Then all the three strands were stitched together to perfection with native Android app as its drape. After 1,000 person-hours of development and testing spread over 3 months, it was launched to a group of photographers across several cities.
Selected Work
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