Media Asset management solution - Dinamalar

Media Asset Management Solutions

Implementing Media Asset Management Solutions, a mobile tethering app, bandwidth-aware uploads, and an editor portal, removed cable-and-email delays, preserved DSLR image quality, and enabled near real-time publishing across print and digital channels.
Client
Dinamalar
Platform
Mobile
Industry
Media
Technology
Kotlin, Azure

70%

Faster Sync Engine

80%

Faster File Transfer Speeds

100%

Photo Management

90%

Improved User Interface

About

Dinamalar is the third-largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut-throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news,’ it was not

‍

From Me too to Me First

Dinamalar is the third-largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut-throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news,’ it was not enough.

‍

Business Challenges

The entire process of photographers connecting the camera to a computer, downloading images, log in to the Dinamalar portal, uploading the images; and then the editing team picking up the images, polishing them, and publishing was taking good 45 minutes. Just too slow in the age of instant news. The client wanted to partner with a leading mobile app development company and contact us based on our proven track record. After our mobile app developers’ brainstorming session with Dinamalar, we came up with a simple solution – a media management mobile app that helps photographers use their phones to pull the pictures directly from the camera, connect to the portal, and send the images directly. Sounded simple and cool.

In practice it was complex enough to test our technical competence to the hilt.

  • Lengthy image transfer workflow: The camera → cable → laptop → email → editor chain caused significant delays, highlighting the need for a Media Asset Management Solutions approach that removes manual handoffs.
  • File size & clarity trade-off: High-resolution DSLR files were large; compressing them without losing editorial standards required Media Asset Management Solutions that include intelligent compression.
  • Unreliable transfer methods: Email and manual copies risked corruption, delays, and lost images — problems solved by centralized Media Asset Management Solutions.
  • Editorial bottlenecks: Manual shortlisting via email threads slowed publishing; a Media Asset Management Solutions portal was required for editors to validate and shortlist in real time.
  • Technical complexity of compression & transmission: The newsroom needed Media Asset Management Solutions with adaptive, bandwidth-aware compression and retry logic to handle variable network conditions.

    • ‍

    Solution

    We delivered a turnkey Media Asset Management Solutions package consisting of:

    • A mobile app that connects to DSLR cameras via Wi-Fi or tethering to download full-resolution images without cables or laptops.
    • Adaptive image compression algorithms that reduce file sizes while preserving visual fidelity required for print and web.
    • Automatic, incremental uploads to a central ingestion point (cloud or on-premises), enabling editors immediate access.
    • An editor web portal and in-app validation/shortlisting workflow so editorial decisions happen in minutes rather than hours.
    • Network-aware features — incremental upload, retry logic, and adaptive quality settings — built into the Media Asset Management Solutions stack to handle flaky mobile networks.

    Our Approach

    1
    Discovery & Strategy
    Conduct in-depth analysis and identified key inefficiencies.
    2
    Tech Implementation
    Integrated AI-powered tools to steer development activities.
    3
    Deployment & Support
    Launched the solution and provided continuous support.

    Our Steps

    1
    Description
    Photographers shoot with DSLRs, then use the Media Asset Management Solutions mobile app to connect via Wi-Fi or tethering and ingest full-resolution photos directly to the reporter’s device, eliminating cables and laptop transfers.
    2
    Transfer & Optimize
    The app applies adaptive compression and incremental uploads core features of Media Asset Management Solutions adjusting quality based on bandwidth, retrying failed chunks, and prioritizing critical images for immediate transfer.
    3
    Ingest & Publish
    Images land in a centralized repository where the Media Asset Management Solutions editor portal allows quick validation, shortlisting, and one-click publish to CMS or print workflows, closing the loop from capture to publish.

    Outcome

  • Faster turnaround: The Media Asset Management Solutions implementation slashed time from capture to editor review, reported to fall from hours to minutes in many cases.
  • Improved operational efficiency: Photographers and editors reclaimed time previously spent on manual transfers and file wrangling.
  • Preserved image quality: Intelligent compression retained editorial standards for both print and digital.
  • Lower risk & overhead: Fewer email attachments and manual file copies reduced corruption and operational friction under the Media Asset Management Solutions model.
  • Scalable newsroom workflow: Real-time access enabled quicker publishing decisions for breaking news and feature coverage.
    • No items found.
    Projects

    Selected Work

    View All
    Cloud Platform for EV Charging Management | OnePlugEV
    We partnered with OnePlugEV to create a cloud platform for EV charging management, enabling small and medium operators to scale from day one. The platform provides ready tech infrastructure, location insights, certified hardware, and 24/7 customer support. Built in just four months, it now exceeds industry benchmarks in utilization and customer satisfaction.
    20%
    Increased Utilization
    < 2%
    Downtime Hours
    40%
    Repeat Customer Rate
    Barcode Asset Tracking Software Case Study
    Hakuna Matata partnered with GS1 India, a government-backed organization, to modernize its legacy DataKart and DataTrace platforms. By building a scalable barcode asset tracking software solution, we improved transaction speeds to 70/sec, reduced infrastructure costs by 30%, and delivered end-to-end traceability for multiple industries.
    70
    Transactions Per Second
    3X
    Performance Improvement
    30%
    Cloud Cost Reduction