SUN DTH Booking Application Revamp

Sun Group, a leading provider of Direct-to-Home (DTH) services in India, sought to modernize its customer-centric web and mobile applications for DTH booking. The objective was to enhance user experience by offering a seamless and intuitive interface, enabling customers to browse, select, and subscribe to various channel packages effortlessly.
Client
Sun Direct
Platform
Web & Mobile App
Industry
Media
Technology
Angular, React Native, .NET Core

90%

Enhanced user experience

75%

Improved Engagement

30%

Reduction in Customer Complaints

40%

Increase in Recharges

About

Sun Direct is one of India’s leading DTH (Direct-to-Home) service providers, offering high-quality satellite television services across the country. Known for its affordable plans and regional content, it caters to diverse customer preferencSun Direct is a leading Direct-to-Home (DTH) service provider in India that engaged our team to modernize their web and mobile booking software. Their objective was to deliver a fresh, intuitive, and flexible booking software experience so customers could browse, customize, and subscribe to channel packages easily across multiple languages and devices.es.

‍

Business Challenges

Outdated UI & UX — The booking software’s interface was visually dated, confusing on mobile, and not responsive to modern user expectations.

Limited customization & flexibility — Customers were unable to assemble or personalize channel bundles within the booking software, creating friction and lost cross-sell opportunities.

Language barriers — The booking software supported only a handful of languages, limiting adoption in regional markets.

Complex package selection — Interdependent channel combinations made the booking software flow error-prone and confusing.

Low engagement & conversion — Design friction and language limitations contributed to drop-offs before completing bookings in the booking software.

Solution

We redesigned Sun Direct’s booking software end-to-end with a focus on clarity, flexibility, and localization:

Modern UI/UX redesign — Created a clean, mobile-first interface for the booking software with simplified navigation, clear visual hierarchy, and micro-interactions to guide users.

Multi-language support — Implemented regional language options across web and mobile booking software to improve accessibility and trust.

Flexible package management — Built a package composer in the booking software that lets users mix, match, preview, and save custom bundles based on region and availability.

Adaptive customization tools — Added informative visuals, real-time previews, and dynamic dependency rules in the booking software so users understood package constraints instantly.

Improved engagement flows — Streamlined the booking steps, optimized the payments screen, and introduced clearer confirmations and onboarding cues within the booking software to cut friction.

Our Approach

1
Discovery & Strategy
Conduct in-depth analysis and identified key inefficiencies.
2
Tech Implementation
Integrated AI-powered tools to steer development activities.
3
Deployment & Support
Launched the solution and provided continuous support.

Our Steps

1
Modernized UI/UX
Conducted user research, funnel analytics, and technical audits focused on the existing booking software. We mapped user journeys, pain points, and package-dependency rules so the booking software redesign would remove the highest-impact friction first.
2
Multi-Language Support
Designed mobile-first UI patterns and interactive prototypes for the booking software: simplified package composer, language toggle, clear error handling, and payment micro-flows. Usability testing with regional users validated clarity and lowered cognitive load in the booking software flows.
3
Package Customization
Build, integrate & optimize, Implemented the booking software redesign across web and mobile, integrated package management with backend rules, rolled out multi-language content, and monitored post-launch KPIs. Iterations focused on reducing drop-off points and improving conversion velocity.

Outcome

Significant UX improvement — Users reported a smoother, more intuitive experience and booking software bounce rates on package pages declined.

Increased engagement & subscriptions — More users explored and completed custom package flows in the booking software, lifting subscription conversion.

Wider customer reach — Multi-language support increased adoption in regional markets using the booking software in their preferred language.

Better customer satisfaction — Simpler package selection and clearer feedback reduced support requests related to the booking software.

Faster booking flow — Time and steps from package selection to subscription confirmation were reduced in the booking software.

No items found.
Projects

Selected Work

View All
Cloud Platform for EV Charging Management | OnePlugEV
We partnered with OnePlugEV to create a cloud platform for EV charging management, enabling small and medium operators to scale from day one. The platform provides ready tech infrastructure, location insights, certified hardware, and 24/7 customer support. Built in just four months, it now exceeds industry benchmarks in utilization and customer satisfaction.
20%
Increased Utilization
< 2%
Downtime Hours
40%
Repeat Customer Rate
Traceability Modernization
Barcode Asset Tracking Software Case Study
Hakuna Matata partnered with GS1 India, a government-backed organization, to modernize its legacy DataKart and DataTrace platforms. By building a scalable barcode asset tracking software solution, we improved transaction speeds to 70/sec, reduced infrastructure costs by 30%, and delivered end-to-end traceability for multiple industries.
70
Transactions Per Second
3X
Performance Improvement
30%
Cloud Cost Reduction