SUN DTH Booking Application Revamp
90%
75%
30%
40%
About
Sun Direct is one of India’s leading DTH (Direct-to-Home) service providers, offering high-quality satellite television services across the country. Known for its affordable plans and regional content, it caters to diverse customer preferencSun Direct is a leading Direct-to-Home (DTH) service provider in India that engaged our team to modernize their web and mobile booking software. Their objective was to deliver a fresh, intuitive, and flexible booking software experience so customers could browse, customize, and subscribe to channel packages easily across multiple languages and devices.es.
Business Challenges
Outdated UI & UX — The booking software’s interface was visually dated, confusing on mobile, and not responsive to modern user expectations.
Limited customization & flexibility — Customers were unable to assemble or personalize channel bundles within the booking software, creating friction and lost cross-sell opportunities.
Language barriers — The booking software supported only a handful of languages, limiting adoption in regional markets.
Complex package selection — Interdependent channel combinations made the booking software flow error-prone and confusing.
Low engagement & conversion — Design friction and language limitations contributed to drop-offs before completing bookings in the booking software.
Solution
We redesigned Sun Direct’s booking software end-to-end with a focus on clarity, flexibility, and localization:
Modern UI/UX redesign — Created a clean, mobile-first interface for the booking software with simplified navigation, clear visual hierarchy, and micro-interactions to guide users.
Multi-language support — Implemented regional language options across web and mobile booking software to improve accessibility and trust.
Flexible package management — Built a package composer in the booking software that lets users mix, match, preview, and save custom bundles based on region and availability.
Adaptive customization tools — Added informative visuals, real-time previews, and dynamic dependency rules in the booking software so users understood package constraints instantly.
Improved engagement flows — Streamlined the booking steps, optimized the payments screen, and introduced clearer confirmations and onboarding cues within the booking software to cut friction.
Our Approach
Our Steps
Outcome
Significant UX improvement — Users reported a smoother, more intuitive experience and booking software bounce rates on package pages declined.
Increased engagement & subscriptions — More users explored and completed custom package flows in the booking software, lifting subscription conversion.
Wider customer reach — Multi-language support increased adoption in regional markets using the booking software in their preferred language.
Better customer satisfaction — Simpler package selection and clearer feedback reduced support requests related to the booking software.
Faster booking flow — Time and steps from package selection to subscription confirmation were reduced in the booking software.
Frequently Asked Questions
How do DTH providers improve subscription conversion through app redesign?
By simplifying package selection, adding multi-language support, and reducing booking steps. Sun Direct achieved 75% better customer engagement and 40% increase in recharges after their booking app revamp.
What UX improvements drive higher DTH subscription rates?
A package composer with real-time previews, dependency rules that prevent invalid combinations, and localized language options — reducing confusion and increasing completed bookings.
How do you support regional languages in a mobile booking application?
Through internationalization frameworks with dynamic content switching — Sun Direct's platform supports multiple regional Indian languages across both web and mobile booking flows.
What technology stack powers modern DTH booking platforms in India?
Angular for web, React Native for mobile, and .NET Core for backend — enabling consistent multi-language booking flows, real-time package previews, and seamless payment integration.
Selected Work
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