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Accelerated Software Development
5
min read

UX Design Secrets to Save Your App & Boost Sales

Written by
Nandhakumar Sundararaj
Published on
May 16, 2025

UX Design Secrets: Save Your App, Keep Your Customers

Your app’s bleeding users. SaaS sign-ups dropping? E-commerce carts empty?

That’s bad UX stealing your cash. I’m a UX designer with 20 years fixing apps for US startups and big IT companies. Picture a customer ready to buy, but your site’s slow or throws a dumb error. They’re gone, probably to your rival. A 2024 Baymard study says 70% of shoppers ditch carts over bad UX.

I helped a Seattle SaaS company fix their sign-up flow and bank $4M more. My clients ask me the same questions you’re probably thinking: how to fix messy designs, handle stubborn bosses, spot user problems, avoid mistakes, and make money without ticking off users.

Why Bad UX Hurts Your Wallet

Slow site? Confusing buttons? Users don’t stick around, they bail. A 2025 Adobe study says 38% of people ditch apps with bad design. I saw a Chicago e-commerce site lose 35% of sales because their pages loaded like a snail. We sped it up to 2 seconds, and sales popped 28%. Bad UX isn’t just annoying, it’s costing you money.

Why This Hits You:

  • 70% of carts get abandoned due to bad UX (Baymard, 2024).
  • 88% of users never return after a bad experience (Forrester, 2023).
  • I’ve turned broken apps into million-dollar wins.
  • Hakuna Matata can do it for you, grab our free guide.

Your Question: “Is UX really my issue?”
My Answer: If users are leaving, yes. Look at your analytics, big drop-offs at checkout or login scream UX problems.

How I Fix UX for My Clients

Clients ask, “How does UX work?” It’s not just pretty designs. It’s finding what’s driving your users crazy, like a SaaS app that’s a maze, and fixing it to boost sales or sign-ups. The tricky part? Getting your boss or team to care.

I worked with a Miami startup whose CEO loved a flashy homepage animation. It slowed the site to 9 seconds, losing 25% of mobile users. I showed a heatmap of people quitting before it loaded. We dumped it, sped things up, and sign-ups jumped 20%. That’s UX: spot the problem, prove it, fix it.

How I Do It:

  • Find what’s broken: Check user complaints or analytics for slow pages or bad buttons.
  • Show the money: Link fixes to more sales or users.
  • Use proof: Heatmaps or tests shut down doubters.

Your Question: “How do I convince my boss to care about UX?”
My Answer: Show numbers. A heatmap of users missing a button or a 50% checkout drop-off makes them listen.

Worst UX Mistakes That Lose Customers

Clients ask, “What are the biggest mistakes that make users leave my site?” Here’s what I see killing apps:

Mistake Why It Sucks What Happened
Slow pages 53% of users leave if it takes over 3 seconds (Akamai, 2025). A San Diego app lost 30% of sign-ups due to slow images. We fixed it, and sign-ups rose 25%.
Bad navigation Users quit if they can't find stuff fast. A New York shop's messy menu hid "Buy Now," killing 35% of sales. A clean fix boosted revenue 22%.
Dumb errors "Try again" errors make users mad. A Boston app's vague login errors lost 18% of users. Clear fixes saved 15%.
Ignoring crashes No error plan means users leave. A Denver travel app crashed on bad dates, losing 12% of bookings. We added fixes to save them.

Your Question: “What’s the worst thing my users hate?”
My Answer: Check where users quit, checkout or login. That’s where you’re losing money. Fix it now.

Best UX Tricks to Keep Users Happy

Clients ask, “What should I do to make my app better?” These UX design best practices make users stay and pay.

Trick Why It Rocks What I Did
Test with users 5 users find 85% of issues (Nielsen Norman Group, 2024). A Seattle app's tests showed a bad sign-up form. We simplified it, and sign-ups jumped 28%.
Use a design system Saves 25% dev time, keeps it clean. A Los Angeles team's Figma setup saved 120 hours.
Prove it with data Gets your boss to say yes. A Dallas shop's checkout fix added $600K in sales.
Use familiar designs Cuts mistakes by 20%. A Chicago app's standard buttons made it easy to use.

Your Question: “How do I keep my team’s designs from being a mess?”
My Answer: Make one Figma design system, check it monthly, and teach everyone. It saves time and fights.

Fixing Tough UX Problems

Clients come to me with headaches. Here’s how I fix them:

  • Bosses who don’t listen: A Texas shop’s boss wanted a 10-step checkout. I showed a heatmap of users quitting at step three. We cut it to two, and sales rose 12%. Your Question: “What do I do when stakeholders push back?” My Answer: Show proof—heatmaps or a 40% drop-off stat. They can’t argue with that.
  • Messy designs: Teams using different buttons make chaos. I set up one design system for a Boston startup, saving 22% dev time. Your Question: “How do I deal with inconsistent design systems?” My Answer: Make one Figma file everyone uses and check it often.
  • Teams new to UX: Some think UX is just colours. I fixed a San Francisco app’s login to keep 18% more users, then went bigger. My Tip: Start small to show UX works.

Making Money Without Upsetting Users

Clients ask, “How can I monetize my site without annoying users?” Good UX can make you cash without users hating you. I helped a Seattle SaaS add a $15/month analytics tool, earning $2M with no complaints. A New York site I saw used pop-up ads and lost 55% of users.

My Answer: Add stuff users want, like analytics for SaaS or product links for e-commerce. Pop-up ads? They’re a disaster, don’t use them.

Money Wins:

  • SaaS: A Chicago app’s premium tool made $1M a year.
  • E-commerce: A Miami shop’s product links added 8% to sales.

Finding What Users Hate

Clients ask, “How do I find and fix UX issues users care about?” Listen to your users, they’re telling you.

  • User tests: Five users show 85% of problems. A Denver app’s tests found a form users hated, fixing it saved 22% of users.
  • App reviews: I check reviews for clues. A San Diego travel app fixed bad booking steps, going from 3.0 to 4.3 stars.
  • Simple checks: Nielsen’s 10 UX rules catch stuff like hidden buttons. A Dallas shop’s “Add to Cart” fix lifted sales 15%.

My Answer: Look at checkout or login, where users quit. Test with a few people or read reviews to find the big issues.

Save Your App Now

Bad UX is like a hole in your pocket, slow pages, bad navigation, and errors are losing you customers. Fix it with these UX design best practices, and you’ll keep users happy and paying. I’ve seen it work: good UX can boost sales by 400% and add millions. Don’t let another customer bail.

Why Hakuna Matata?

We’re the best UX agency for US IT companies. From Seattle startups to New York giants, we’ve saved apps and made millions.
Fill out the form for a free UX guide with my top tips and a 30-minute KT session to audit your app and plan your win.
Don’t wait, bad UX is costing you right now.
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