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5 Steps to Defining an Enterprise Mobile Strategy

Tips to Create Winning Enterprise Mobility Strategy
Technology

5 Steps to Defining an Enterprise Mobile Strategy

Mobilizing your entire workforce, processes, and operations involves a huge volume of money, technology, time and human efforts. Performing this without a well-planned strategy will impact your overall business performance, productivity, growth, and ROI.

However, successful business mobilization lies in defining a winning enterprise mobility strategy that is practical.

Even before getting started with how to create a strategy it is quintessential to understand what enterprise mobility actually is.

What is enterprise mobility?

Enterprise mobility means setting up remote work platforms where individuals complete their professional duties by sending data from one place to another, usually through the global Internet. With the emergence of mobile phone technologies and other new advances in the last 20 years, this form of enterprise mobility has really taken off.

As for corporate data mobility, there are also many different types of tools that accommodate this type of enterprise mobility, including videoconferencing platforms, cloud computing systems for file storage, web collaboration tools and more. Companies have also developed detailed models for accommodating enterprise mobility — for example, the COPE or ‘corporate owned, personally enabled’ model. The COPE model is built on BYOD or ‘bring your device’ business model, where in recent years, companies have started to allow employees to use personal devices for work tasks. -Techopedia

Why enterprise mobility is important

Traditional processes and systems no longer help companies and businesses adapting advanced technologies are experiencing better customer engagement and RoI. Enterprise mobile app development along with cutting-edge technologies like AI, ML, IoT helps organizations to leverage opportunities and raise demands of business. So, enterprise mobility is no longer an option for companies but mandatory.

Enterprise Mobility Market Size & Share

According to a ResearchandMarkets report, the Global Enterprise Mobility market accounted for $206.13 billion in 2017 and is expected to reach $1225.78 billion by 2026 growing at a CAGR of 21.9% during the forecast period.

What is an enterprise mobility strategy?

Just visualize this term as a roadmap for mobilizing an enterprise. It is nothing but a framework that involves business, technology, projects, workforce and process under one roof.

All you have to do is align your business goals with the mobility assets and technology and include the best practices and policies to improve performance. Also, you must ensure that there is scope for future advancement.

5 Steps to Defining an Enterprise Mobile Strategy

So, how do you as an organization’s CEO or CIO devise enterprise mobility strategy that accelerates productivity and promises imminent growth?

If this is the question lingering in your mind, here are 5 steps to defining an enterprise mobility strategy that works perfectly for your business.

1. Don’t forget the basics. Start with the fundamentals.

Put a deep dive and discover why it is important to incorporate mobility into the organization’s business strategy and processes. Also, decide on how this will impact your business growth and RoI.

Start only when you think the implementation will improve new business opportunities, customer satisfaction, and business performance substantially.

A mobile app for business won’t help you grow amazingly; there must be a strong need for an application to achieve the expected result. 

2. Never plan for the long-term. Think short-term.

Yes, think short-term. The way mobility is transforming the entire globe is mind-numbing. So to make your business strategy around mobility, it should address the opportunities and challenges for at least one or two years. Review your strategy each year to assess what’s working and what should change accordingly.

3. Mobility task force or COE.

Mobility is a great leveller. It provides the power of data, communication, and collaboration in the hands of all. Enterprise mobility, by that token, is not a typical top management priority or decision. It has to be collaborative and participative technology enablement.

To that end, consider establishing a cross-functional group or COE on enterprise mobility – especially if you are new in this journey – to determine objectives, opportunities, threats, and action plans.

4. Data as a key asset and a big opportunity.

With easy access to and sharing of data being one of the biggest opportunities (as well as challenges from the perspective of security), you need to have a clear framework for use and sharing of data. Ensure secure access to data across all users and devices to achieve better collaboration and productivity.

However, back it up with a clear understanding of the value of corporate data, streamlined data access with adequate security controls, and a mitigation plan in the event of data loss.

Identity access management (IAM) solutions address the issue of employees using popular devices and applications. Instead of requiring people to use different names and passwords to access multiple applications, IAM enables employees to have a single name and password to use multiple apps.

5. When it comes to devices and apps, make it easy.

While both company-owned and BYOD (Bring Your Own Device) programs exist, the world is slowly moving towards BYOD. Whatever you choose for your company, the goal must be to make it easy for employees to access data and collaborate with ease, across technology platforms. Define compliance rules that evaluate which devices can be enrolled.

When it comes to mobile app development, your strategy must address the issue of what corporate apps you will build and for what purpose as well as which apps you will allow in the corporate network. Define available apps that users can install or those that are automatically installed as a result of enrolment. The apps you invest in should complement and accelerate your current business processes.

Enterprise mobility solutions

Discover some of the common enterprise mobility solutions and services widely offered by companies all over the globe. Mostly these solutions are used in companies to improve their overall employee engagement, customer engagement, and reduce the complexity in the operations and processes.

Enterprise mobility solution benefits

Here are some of the enterprise mobility benefits that are worthy.

  • Improved productivity
  • Improved data management and sharing
  • Effective cost management
  • Increased data security
  • Focused support
  • Improved customer engagement
  • Improved employee engagement
  • Faster decision making
  • Streamlined workflow

Top Enterprise Mobility Trends for 2020

Check out some of the most recent enterprise mobility trends for 2020.

  • A promising future through 5G
  • IoT revolution
  • AI-powered virtual assistants
  • Increased device and data security

So, are you looking for a technology partner for your enterprise mobility requirements? We are a full stack mobile app development company with a proven track record of 15 years developing and delivering enterprise mobility solutions. Let’s talk.

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