Top 12 KPIs To Measure Mobile App Development Quality & Success
Top 12 KPIs To Measure Mobile App Development Quality & Success
Is my application really successful? This is one of the questions I have often heard from a lot of app owners. If you’re someone that seeks an answer for this question, here you go: measuring the quality and performance of your application frequently is the best way out to measure app success.
Let’s come back to your question. How to measure your app’s success? Are there any key KPIs to track quality and performance? Yes, there are.
This post throws light on a few KPIs you can consider to measure your applications’ quality and growth. You can either perform this on your own or take the help of an expert mobile app development company as they have a complete know-how of the KPIs. Nevertheless, both work.
Let’s get started with the measuring app quality using the metrics below.
Ways to measure app quality
Crash analytics and report
App crashes. You’d have heard it or experienced it a lot of times if you’re glued to mobile applications. Commonly, app crashes are inevitable but it doesn’t mean you don’t have options to solve the issue.
With the help of a crash report, identifying the point where the app crashed is easy. This is one of the key metrics you can focus on to deliver a flawless performance to your end-users.
Though the load speed varies between industrial applications, the average app startup or load time for a user is between 2-5 seconds. Users want it fast. And, if the load time increases, they will eventually abandon or uninstall your app. Increased load speed also leads to faster customer dropouts.
And, remember they will never install the app again. This makes the load speed a noteworthy metric for you. Having applications that are up in a flash will have a great reception among audiences.
Devices and operating systems
Focus on target audiences and develop applications that work perfectly on a multitude of devices and operating systems. Especially, Android devices come up with different devices and operating systems and delivering the same experience on all devices is critical for app success.
With a clear understanding of your target audience and device preferences, providing a personalized experience to the users will be easier.
Visualizing the application’s performance upon different screens of Android and iOS devices separates the best from the pack. Such an approach often results in delivering applications that are tailor-made for the screens of end-users.
While testing iOS applications takes less time to test, testing Android applications is time-consuming and complex due to the myriad of devices available in the market. To negate this, you can often utilize the testing labs like Firebase, Sauce Labs, etc. to test the applications across different types of devices and screens.
This saves time and helps you to develop applications that perform in the same manner across devices.
Mobile attribution is the process of tracking where users learn of your app and connecting them to key actions in their journey towards becoming customers. Simply put, it is the data point from where a user reaches your application.
Considering the entire journey of the user will help you improve your marketing efforts. Some popular app distribution platforms are Firebase, Applivery, Amazon, etc.
In-app ticketing system
A major challenge for your and software app development companies is testing the performance of the app in real-time. But, releasing your app to the public for an opinion could easily de-brand, especially, if the app doesn’t live up to the users’ expectations.
However, with an in-app ticketing system, the users can directly share the feedback or comments with you rather than sharing their thoughts directly on the app store. With this approach, you can now solve the issues and improve the app’s performance without any negative impact on your branding.
Ways to measure app growth
Let’s get started with metrics you should consider for measuring an app’s success.
Downloads indicate the number of times an app is installed. It is considered as first KPI of how your app is performing. If downloads are few, you have to identify the problem that is stopping the app’s performance.
The problem can be due to description, screenshots or marketing efforts too. Trying out app store optimization is suggested by experts to accelerate the download numbers.
Anyway, app downloads are great indicators of app growth, and keeping a check on this KPI will certainly help you improve your app performance.
App rating & reviews
Experts consider this a critical KPI for measuring app growth. If the app receives more positive reviews, then the app is certainly performing staggeringly. In case, if there are negative reviews, obviously it provides an opportunity for you to focus on the issues and get them fixed in time to improve its performance.
Many users still consider reviews as a critical measure before downloading an app.
Active users of the app
Another critical metric you can consider for measuring an app’s success rate. This is the metric that reveals the data on how many users are using the application actively post download. Google Analytics is a robust tool that companies use to track the active users that interact with your app regularly.
Average visit time
Simply put, it is the average duration of the user-interactive sessions with the application. The KPI helps in measuring the user’s engagement with the application. The longer the average duration more will be the engagement. The metric also helps to track screen views of users when they are actively engaged with the application.
Average session interval
This is also an engagement metric but slightly different from average visit time. This metric helps the app developers to measure the frequency of users returning to the app. Shorter the average session intervals more will be the app engagement. This shows that users frequently use your app. Else, improving the session’s intervals metric is recommended by experts.
An important metric measured on a daily, weekly and monthly basis to validate app growth. App retention is all about the return of users after their first time app visit. Many industry experts claim that measuring app retention rate daily shows a declining trend. Nevertheless, it is always important to focus on this metric to keep the users glued to your app consistently.
App churn rate
The metric is all about the number of users, especially the active ones, leaving the app. The metric focuses on the new or lower value users too as every user is valuable. This makes the churn rate metric quite important for app developers. Focus on why customers leave the application and how sooner they leave to control the churn rate.
Reengaging with users through personalized messaging or offering freebies or incentives would reduce the churn.
With all the aforementioned KPIs, you don’t have to worry a great deal about measuring app quality and improving growth.
However, if you feel tracking all these KPIs and measuring the app’s growth every now and then is disheartening, you can partner with a leading mobile app development company as leading app developers always think from a business standpoint and create applications that help you make the most of data intelligence. This helps you to focus on your core business activities leaving the tough part to the experts.