Why is mobile application development important?

The increase in the number of smartphone users all over the globe has necessitated the importance of mobile application development. Businesses are developing advanced mobile applications to stay tuned with customers 24/7 and improve sales. Specially, mobile applications are transforming the way restaurants work. The process of order and delivery is completely simplified with mobile applications.

The need for on demand food delivery app development is increasing exponentially. But, the real problem for digital transformation services or web application development company is to build applications that are unique and different from the plethora of apps already available online.

What problems do people face regarding food delivery?

 What if your app didn’t perform the way customers expect? The below story would help you understand. This is how a customer would feel when the app didn’t function to the potential. Mobile app developers have to think of all the possibilities from a customer’s point of view before developing an application. The below example will help developers better understand what happens if the application is not developed with customer experience in mind.

“All I wanted is an extra cheese Margherita with a coke. But, what have you done?”

Unplugged my mobile while it is about to die with a 10% charge to download your app (an online food delivery app, if you are curious to know).

With a rumbling stomach, wiped all the notifications obstructing my way to the app store and started my hunt for the app after which came a never ending list of apps in red, yellow and orange app icons with a mandatory illustration of kitchen utensils.

SEE ALSO: How to use Predictive Analytics for mobile app development

“Oh please! Enough of your boring knife and spoon icons. Please! Can you think out of the can?  Even U.S. Presidential elections had better choices than you.”

After swiping all the way from Zomato to Foodoco, I really felt like I was damaging my brain cells and had to stop at some point. So, I stopped by a popular brand and went through the app description–a simple and clear message conveying their service and features, setting the context from the word go, helped me understand their brand better. With no further delay, I started to download. But, with much delay the app got installed and then crashed. After questioning my patience and the speed of my wifi connection, I uninstalled the app.

Tried the second.

But this time, I was pegged back within a few minutes by the poor UX of the app. If a user cannot travel with your app in 2 minutes or less, I bet you guys, your app will get abandoned. So, I deleted this app also.

As time wore on, my starvation touched its peak. By this time, I was in no mood for a plate, but for an entire table full of food to stuff my tummy with. And with a lot of trepidation, I finally found an app that had no bugs, no slow installation process, and no crashing symptoms.

Hurray! I finally made it to the menu list. “Drumroll please!”

Believe it or not, despite my hunger, I enjoyed a moment of pride in finding the right app for me. Picked my choice of pizza from my favourite restaurant and proceeded to check out. But, alas! Got stuck there in queue. Too many steps and unpredicted features undid the experience. By the time I was done with checkout, my mobile ran out of juice.

My two cents: Keep bugs out. Let there be happy travels, no crashes in the user’s journey. Respect the user’s time; don’t make your app too complicated for them. Finally, set the standard of excellence… with great experiences to go with great functionalities.

“See Ya! I am headed for a hearty meal now at my favourite Deli. I am sure someone will blow my mind with a great app one of these days.”

Such customers once fed up with your application will never return. So, creating an application that helps customers perform their actions easily is recommended.

How to Build a Successful On-demand Food-Delivery App?

Restaurants have to explain mobile app development partners about what their customers want and how they currently use their system. Keeping everything in mind, app developers have to focus on building an application. Points to consider are: app quality, navigation, performance, user experience, user interface, app lifecycle, user bandwidth, ease of use, simplicity, app crash logs, etc.

In general, any mobile app development consists of the following steps.

•       Ideation
•       Creating an interface design
•       Developing a prototype (MVP)
•       Execution and tests
•       Product deployment
•       Product distribution

Conclusion

Remember, a mobile app can make or break your food delivery business. So, mobile application development companies have to stand in the shoes of customers and identify the problems customers face before getting started with app development. If they do, the experience of using the app will delight customers and improve the revenue of the restaurant.