How do you look at the HR function? A set of processes, policies, and frameworks that are needed for the smooth functioning of the organization. Or would you look at it as an enabler of business growth through better talent management, employee engagement, workplace experience, and career enhancement? Well, you might choose one of these depending on your industry, size and organization’s maturity. However, progressive organizations that have regard talent as their biggest asset invariably choose the second option. In reality, the HR functions more often than not fail to operate at that level because of resource crunch and the immediate need of managing processes and handling employee concerns. The resolution to this clear and present challenge can now be overcome by automation. Nevertheless selecting the right web application development company or digital transformation services for success can’t be ruled out.

When was the last time you have performed an online transaction via your mobile? A few days back, yesterday, or a few minutes back? Most likely, yesterday or a few hours back or even while you are reading this – right! And now if we talk about consumption of information, sharing of a news or sending a business communication – all via mobile – your answer would be ‘it is happening all the time that you do not know when was the last time’. Now is your business engaging with customers 24/7 through this medium – even if there are no transactions to be performed? If not, can you really say your business is competitive, customer focused and market driven?

A key factor that drives the success of the digital transformation is change management. The way leaders address change management challenges can make or break your business. Digital business transformations in an enterprise not only impacts the technology and business models but also the people (workforce, customers, vendors) involved.

You have launched your mobile app; with bated breath closely tracking the number of downloads/installations. With the crossing of each milestone number, the excitement increases. After all, the more your product is lapped up, the indicator it is that you have hit the sweet-spot. And we all know that strong metrics are fundamental to building strong products. But, which metrics tell you the real story? How do you actually know that your customers are getting tangible value out of your product? You have two ways to achieve this, either you can partner with a leading web application development company or digital transformation services or can identify the metrics yourself. While the complete story depends on multiple factors, including metrics, reviews & feedback, shares, revenues and even market buzz, user engagement is a good indicator that users are realizing value out of your product. And if users are realizing value, they are more likely to stay, refer and bring revenues… and help you grow. There are many ways in which user engagement can be measured. The choice of metrics depends on a number of factors, including the type of product, the audience being targeted, the age of the product, and many more. You can read more in our blog on “A simple guide to app analytics.” Let’s look at a logical structure of metrics for measuring user engagement.