Sales is one of the most critical fields of any enterprise and there are countless challenges faced by the sales team. The most common of all are access to real-time sales data and getting field sales executives involved or keeping motivated. Here are some of the other challenges field sales executives and enterprises face every day. Managing dispersed workforce scheduling and managing tasks for sales executives Capturing and submitting sales data on a daily basis in CRM Monitoring field sales data accurate through a single window Managing overall sales operations Efficient workforce performance tracking Enabling faster decision making Executives out for day-to-day field sales activities face the mammoth task of meeting customers, selling products/service, collecting feedback/insights and updating the respective sales data in CRM at the end of day. On the other hand, the sales managers have to track the data updated by reps to evaluate their performances. The entire process is time-consuming and impacts the overall sales cycle’s efficiency. To achieve maximum ROI and accelerate productivity, automating the entire process is the best way as this simplifies the jobs of both the sales force and managers. Automation not only helps the entire sales team acquire real-time data throughout the process but also keeps the workforce motivated. Motivate workforce, really? You would wonder how this automation will help. Here’s the answer. Sales force can use the complete list of customers from the mobile app, can plan the customer meetups without any discomfort, can send expense reports instantly, can submit end of the day reports on the go. This simplifies their day-to-day chores and keeps them motivated. And, this is the reason why smart enterprises are investing in field sales automation solution.

The story of Digital Transformation is not without its pitfalls. There are roadblocks that need to be recognized, understood, analyzed and addressed before the changes kick in. More often than not, it is not an external consultant who will highlight these challenges to you, but it is you who will have to call out the elephant in the room. Here’s an interesting story that would help you understand why the entire company has to align with Digital Transformation goals to make it working. Let’s assume a mid-sized enterprise planning to transform their business with digital solutions. The enterprise has been seeing its profits dwindling and they undertakes an organizational restructuring to reoriented their go to market strategy; approaching the market with industry-focused solutions rather than an inward-looking services approach. However, there is a lurking fear that they will lose their edge to the competition. In a brainstorming session, the company decides that it was not fully geared up to compete in the digital world and was not aligning with the volatile business landscape. The IT head was tasked with the responsibility to come up with the ‘Digital Transformation’ plan for the organization. They hire a consultant for recommendations, who presents a blueprint on how the organization has to adopt new technologies in becoming agile and serve customers better. The organization is all set to begin the journey. As you would have guessed by now, something was messed up. More than hope, it is doom that seems to be lurking in the shadows. Any transformation of the business is a high-stakes game with inherent risks. Success depends on identifying the risks and avoiding them. And, these challenges are not limited only to external consultants. To transform a business completely, it is the C-level executives, employees, partners, vendors who have to resonate with the transformation agenda. Let us take a look at the major roadblocks to Digital Transformation.